Ch.10 Product Concepts

     American Express offers credit cards fot those with excellent credit.  It is consider as a consumer prodcut. You use their cards to satisfy a personal need. But, it can also be use for businesses.

Some of the different cards that American Express offer are:

Preferred Rewards Gold Card: The Preffred Rewards Gold Card consumer offer special shopping, entertaintment and travel benefits, and rewards.

Gold Delta SkyMile Credit Card: This one is ideal for those who are frequently traveling and looking for discounts. 

Starwood Preferred  Guest Credit Card which is for customers who are avid travelers both for business and leisure.

The Gold Card from American Express OPEN: that provides business owners with the buying power they need as their business evolve. offering unlimited rewards.

Delta SkyMiles Business Card: Miles can be redeemed for free award tickets with Delta or its SkyTeam partners. The Card also allows them to earn discounts on Delta tickets, and the low annual fee is waived in the first year of Cardmembership.

Ch.18 Sales Promotion & Personal Selling

   

    Sales Promotions are inducements with the purpose of convincing the people to purchase a product or service inmediately.  A problem with promotions is that they sometimes cause consumers to focus more on the promotion than the product. In fact, sometimes consumers are not at all loyal to the product but are attracted to the coupon, gift, or rebate.

    The main sales promotion strategy used by American Express are the Reward Points. You can get rewarded with the things you want when you buy the things you need anytime you use the American Express cards. So, these kind of offers are the ones that motivate the consumers to use the American Express cards.

Ch.17 Advertising & Public Relations

    American express uses social networks such as, Facebook, Twitter, LinkedIn, and many other online resources to advertise its service, offers and to make interactions with customes and affiliates as well to gain support.

    American Express was one of the earliest users of cause marketing, to great success. A 1983 promotion advertised that for each purchase made with an American Express Card, American Express would contribute one penny to the renovation of the Statue of Liberty.

AMEX COMMERCIAL

   

  

This is a Beyonce Ad promoting American Express

Ch.15 Retailing

  American Express does not have any retail store at all, it is a nonstore retailing. You can use the services around the world without visiting a store. But, American Express offers travel agencies/offices to help you out with your travel solutions in your business. Also, American Express provides American Express Business Insights which is a global information, analytics, and consulting organization that combines real behavioral information  based on actual aggregated purchasing data with sophisticated analytics to reveal unique insights about your customers, competitive set, and marketplace.

   Retailers are constantly looking for new and creative ways to attract new customers and stem competition. Our solutions assist retailers in determining the most appropriate manner to expand coverage, identify and connect with potential customers, and find profitable partners in the marketplace. What I mean is that American Express provides many strategies to help you out with any type of business you want to start rather than having it own retailing stores. So, they offer you the opportunity of learning how to be a good retailer by using their services as well.

Ch.6 Consumer Decision Making

   There’s a law of physics that says that once an object is in motion it will continue in that direction until something stops it or changes it’s direction. The same thing is true for American Express finances. At least the way that they think about their finances. Once they begin moving in a direction, it will take a new input to change that direction.

   People everywhere want the same things: stability, choices and things that make life a bit nicer. For American Express customers, membership opens up a world of options.

   No one likes to be wrong. Especially when our money is involved. So a bad investment is very hard to admit. And, that’s the problem. Choosing to make a new, different decision on an investment feels like we’re admitting that the original purchase decision was a bad choice.The trick is to separate past decisions from the one that you’ll be making today.

   Every decision we make seems right at the time that we make it. It’s only later that we find out that we made a mistake. Some are relatively painless. But others can have long-term consequences.

WHY AMERICAN EXPRESS?

Customer Satisfaction

Highest in Customer Satisfaction with Credit Card Companies, Four Years in a Row.

Stay Protected

You won't be responsible for unauthorized charges.

Customer Service

When you need us, we're here  24/7.

Travel Benefits

Great travel deals, 24/7 emergency travel assistance, and more.

Extensive Rewards

Earn points toward amazing rewards.

Insurance Coverage

Get protection for your eligible purchases and access to insurance at no additional cost.

Financial Management

Managing your account online is as easy as 1–2–3.

Consumer Resources

Get the most out of your Card with these tools, tips, and advice.