Ch.17 Advertising & Public Relations

    American express uses social networks such as, Facebook, Twitter, LinkedIn, and many other online resources to advertise its service, offers and to make interactions with customes and affiliates as well to gain support.

    American Express was one of the earliest users of cause marketing, to great success. A 1983 promotion advertised that for each purchase made with an American Express Card, American Express would contribute one penny to the renovation of the Statue of Liberty.

AMEX COMMERCIAL

   

  

This is a Beyonce Ad promoting American Express