I have always believed that a well-conceived and executed brand is more than a marketing communications message. It is an internal unifying force throughout the ranks of a company. New technologies and new channels have opened up new opportunities for marketers to reach out to customers. Amererican Express Internacional will highlight the key considerations in employing interactive marketing as part of the Integrated Marketing Communications plan. Also, Public Relations is one of the most cost efficient means to reach out to your target customers
How do you ensure your company speaks with one compelling voice, a voice that is consistent throughout all channels? You can find out from American Express on the foundation for developing an effective marketing and communications strategy, including gaining consumer insight to determine how you should position your brand and differentiate yourself from your competitors.
American Express has a Travel Related Service Company as well, providing integrated marketing communications; brand identity program for new business launch and re-branding of an existing program including logo creation (to meet corporate guidelines), stationery, legal and technical (conversation rates of 13% to 51%); sales contest; quarterly newsletters; telemarketing training modules in print/CD.
Marketing facilitates the exchange process and the development of relationships by carefully examining the needs and wants of consumers, developing a product or service that satisfies these needs, offering it at a certain price, making it available through a particular place or channel of distribution, and developing a program of promotion or communication to create awareness and interest.
Advertising
Public Realtions
Sales Promotion
Personal Selling
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