There’s a law of physics that says that once an object is in motion it will continue in that direction until something stops it or changes it’s direction. The same thing is true for American Express finances. At least the way that they think about their finances. Once they begin moving in a direction, it will take a new input to change that direction.
People everywhere want the same things: stability, choices and things that make life a bit nicer. For American Express customers, membership opens up a world of options. No one likes to be wrong. Especially when our money is involved. So a bad investment is very hard to admit. And, that’s the problem. Choosing to make a new, different decision on an investment feels like we’re admitting that the original purchase decision was a bad choice.The trick is to separate past decisions from the one that you’ll be making today.
Every decision we make seems right at the time that we make it. It’s only later that we find out that we made a mistake. Some are relatively painless. But others can have long-term consequences.
WHY AMERICAN EXPRESS?
Highest in Customer Satisfaction with Credit Card Companies, Four Years in a Row.
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Travel Benefits
Great travel deals, 24/7 emergency travel assistance, and more.
Extensive Rewards
Earn points toward amazing rewards.
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Get protection for your eligible purchases and access to insurance at no additional cost.
Financial Management
Managing your account online is as easy as 1–2–3.
Consumer Resources
Get the most out of your Card with these tools, tips, and advice.
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