Tuesday, October 11, 2011

Ch.15 Retailing

  American Express does not have any retail store at all, it is a nonstore retailing. You can use the services around the world without visiting a store. But, American Express offers travel agencies/offices to help you out with your travel solutions in your business. Also, American Express provides American Express Business Insights which is a global information, analytics, and consulting organization that combines real behavioral information  based on actual aggregated purchasing data with sophisticated analytics to reveal unique insights about your customers, competitive set, and marketplace.

   Retailers are constantly looking for new and creative ways to attract new customers and stem competition. Our solutions assist retailers in determining the most appropriate manner to expand coverage, identify and connect with potential customers, and find profitable partners in the marketplace. What I mean is that American Express provides many strategies to help you out with any type of business you want to start rather than having it own retailing stores. So, they offer you the opportunity of learning how to be a good retailer by using their services as well.


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