Thursday, October 27, 2011

Ch.10 Product Concepts

     American Express offers credit cards fot those with excellent credit.  It is consider as a consumer prodcut. You use their cards to satisfy a personal need. But, it can also be use for businesses.

Some of the different cards that American Express offer are:


Preferred Rewards Gold Card: The Preffred Rewards Gold Card consumer offer special shopping, entertaintment and travel benefits, and rewards.

Gold Delta SkyMile Credit Card: This one is ideal for those who are frequently traveling and looking for discounts. 

Starwood Preferred  Guest Credit Card which is for customers who are avid travelers both for business and leisure.


The Gold Card from American Express OPEN: that provides business owners with the buying power they need as their business evolve. offering unlimited rewards.



Delta SkyMiles Business Card: Miles can be redeemed for free award tickets with Delta or its SkyTeam partners. The Card also allows them to earn discounts on Delta tickets, and the low annual fee is waived in the first year of Cardmembership.



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